Discuss how one or more groups of people are represented through the media

Main point Grebner: The more time people spent ‘living’ in the television world, the more likely they are to believe social reality portrayed on television’

Youth:

• Quadrophenia (gang culture, violent, drug using, variation of schizophrenia shows how mentally unstable youth were)
• Ill Manors, Attack the block, Bullet Boy (broken Britain, criminal, drug user, even most redeemable characters are criminals, estate, lower class)
• Ill Manors a year after London Riots, shows how media is shaped by fears of older theory
• Giroux: Youth becomes an empty category which reflect the anxieties and interests of adult society.
• Gramsci: Much of the media controlled by the dominant group in society and the view points associated with the group inevitably become embedded in the product themselves

Gender:

• Fairy Liquid advert 1966 (depicts a woman within a kitchen environment, wearing apron and assuming her gender stereotype)
• Laura Mulvey Male Gaze Theory (Massagic Shoes in 1974 shows naked woman looking at a shoe saying 'keep her where she belongs') media created with male consumers in mind
• Patriarchy: The idea of a society of men run by men for men. Male Power.
• Modern Day
• Introduce the Female Gaze 1988 showing that media is taking women audience into consideration
• Diet Coke advert 2013 supports this notion
• This idea was introduced in 1984 Hanson Put forth the idea that women are also able to view male characters as erotic objects of desire.

NEED TO DISCUSS HOW THESE REPRESENTATIONS MAY CHANGE WITHIN THE FUTURE