1B Exam Revision

"A process needed for problem solving…not a special gift enjoyed by a few but a common ability possessed by most people"-Jones 1993

Post production research and planning

Links to my first year in terms of deciding in post production to film more and add to the film in order to achieve a longer film of a better quality. Links to second year as I restructured much of the trailer for pacing. Also had to change dramatic plot/trailer elements due to location constraints such as the car park.

"The making of the new and the re arranging of the old"-Bentley 1997

Media conventions, post production, digital technology

Links to my film within ancillary task as I was able to take a classic poster appearance from artists such as Saul Bass who's work featured within the advertisement of Alfred Hitchcock's Vertigo.

"Creativity results from the interaction of a system composed of three elements: a culture that contains symbolic rules, a person who brings novelty into the symbolic domain, and a field of experts who recognise and validate the innovation."-Csikszentmihalyi 1996

"There is no absolute judgement [on creativity] All judgements are comparisons of one thing with another."-Donald Larning

Media conventions

Who was your product aimed at?

Predominantly male, working class, age 20-40. Themes of drugs, location, genre all help secure this demographic. Also could talk about how I attempted to expand my audience by appealing to women through a questionnaire.

Media Language:

I used action code within numerous examples such as the gun being shot and the follow up of blood. Enigma code is seeded throughout the trailer as the use of the final act of the film first which takes place in an interrogation room with bruised features. This causes the audience to wonder how he managed to get himself into this condition. Semantic code of the use of red within the trailer/title used to highlight connotations to villainy and violence, idea of violence before it happens is granted from tools they carry.

Within first year-Enigma code featured strongly throughout the opening in order to give the audience a sense of mystery surrounding the images that are flashing within the person's mind.

Discuss how one or more groups of people are represented through the media

Main point Grebner: The more time people spent ‘living’ in the television world, the more likely they are to believe social reality portrayed on television’

Youth:

• Quadrophenia (gang culture, violent, drug using, variation of schizophrenia shows how mentally unstable youth were)
• Ill Manors, Attack the block, Bullet Boy (broken Britain, criminal, drug user, even most redeemable characters are criminals, estate, lower class)
• Ill Manors a year after London Riots, shows how media is shaped by fears of older theory
• Giroux: Youth becomes an empty category which reflect the anxieties and interests of adult society.
• Gramsci: Much of the media controlled by the dominant group in society and the view points associated with the group inevitably become embedded in the product themselves

Gender:

• Fairy Liquid advert 1966 (depicts a woman within a kitchen environment, wearing apron and assuming her gender stereotype)
• Laura Mulvey Male Gaze Theory (Massagic Shoes in 1974 shows naked woman looking at a shoe saying 'keep her where she belongs') media created with male consumers in mind
• Patriarchy: The idea of a society of men run by men for men. Male Power.
• Modern Day
• Introduce the Female Gaze 1988 showing that media is taking women audience into consideration
• Diet Coke advert 2013 supports this notion
• This idea was introduced in 1984 Hanson Put forth the idea that women are also able to view male characters as erotic objects of desire.

NEED TO DISCUSS HOW THESE REPRESENTATIONS MAY CHANGE WITHIN THE FUTURE

Theory

Buckingham – representation of people
‘A focus on identity requires us to pay closer attention to the ways in which media and technologies are used in everyday life and the consequences for social groups.’

Giddens – Structuration – How society is changing and how the media represents society have changed because of this. -

Gauntlet - Because 'inherited recipes for living and role stereotypes fails to function', we have to make our own new patterns of being, and it seems clear that the media plays an important role here’
‘ Identity is complicated – everyone thinks they’ve got one’

Gerbner – Cultivation Theory – The primary proposition of cultivation theory states that the more time people spent ‘living’ in the television world, the more likely they are to believe social reality portrayed on television’

Acland – Representation of Youths – to maintain social order – hegemony. ‘ The idea that young people need constant surveillance and monitoring’

Giroux – ‘Youth becomes an empty category which reflect the anxieties and interests of adult society.’

Studler – Female Gaze 1988 – In Masochism as in the infantile state of dependence, pleasure does not involve mastery of the female or submission of her body and he gaze. This pleasure also applies to the infant the masochist and the film spectator.

Hanson – 1984- Put forth the idea that women are also able to view male characters as erotic objects of desire.

Laura Mulvey – Male Gaze – ‘For women the result of media being presented from the perspective on men and through the male gaze, women find themselves at times taking of the male gaze. Women then gaze at other women in the same way as a man would, and thus end up objectifying other women.’

Hebdige – 1979- ‘Subculture brings together likeminded individuals who feel neglected by societal standards and allow them to develop a sense of identity.’

Branston and Stafford – Sterotypes – Soap rely on archetypal characters and stereotypes- ensure ready accessibility because stories have universal appeal about families and communities. Stereotypes depend on shared cultural knowledge – some part of the stereotype must ring true.

Dyer – 1979 – ‘Stereotypes are always about power. Those with power stereotype those with less power’

Collective Identity –  ‘Individual sense of belonging to a group or collective who share a set of traditions and values’

Gramsci- ‘Much of the media controlled by the dominant group in society and the view points associated with the group inevitably become embedded in the product themselves, even if the promotion of these views isn’t conscious – dominant views come to be seen as the norm.’

Patriarchy – the idea of a society of men run by men for men. Male Power.

22% of people in the media are women, which means the media is mainly influenced by men.