Media and Collective identity:
- How do the contemporary media represent: nations, regions and ethnic/social/collective groups of people in different ways?
-How does contemporary representations compare to previous time periods?
-What are the social implications of different media representations of groups of people?
- To what extent is human identity increasingly 'mediated'?
Critical Perspectives in Media
Candidates may analyse the representation of and/or the collective identity of one or more group(s) of people.
-National cinema, television representations, magazines and…gender, representations of youth and youth culture, post 9/11 representations of Islam, absence/presence of people with disability in two media.
Theoretical Approaches to Media Representations of Youth
Essay guidelines:
Utilise: Explanation/analysis/argument (16-20)
Show examples of collective identity, analyse the example and show how it relates to media theory relating to representations and Collective Identity.
Explain the effects of media representation on individuals/or society as a whole
Use historical (older than 5 years) and contemporary (less than 5 years old).
Use of Examples (16-20 marks)
Be very clear in the examples
'CK-One' verses Calvin Klein 1994 advertisement of CK-One shows gender ambiguity.
Examples of theories, texts and industry knowledge are clearly connected together in the answer. History and the future are integrated into the discussion with conviction.
Use of terminology-(8-10 marks)
You should
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